Research Methodology

INTRODUCTION

In this chapter we will examine our research methodology. First we will indicate the objection of research. We used some methods to collect this information. We interviewed with the executive managers of the company that we chose to examine. Also we used Internet to get information about our product and Google.


THE OBJECTIVES OF THE RESEARCH

Our goals to make this research were to get information about the company we chose to examine. We made a deep interview with xxxx and xxxx and collected information. We used Internet to collect information about the company.


THE METHODS

We used several methods while doing this research. Firstly, we searched from the internet and than we made some interviews with a few managers. We also used some magazines about Google in this research.


Interviews

Firstly, we talked to xxxx who is head of the company. We asked him some questions about getting job in Google, the characteristics of Google employees, social guarantee of workers, etc. and he answered them.
Finally, we had a deep interview with xxxx who is a marketing manager in Google. Our interview continued at about 45 minutes. We asked him many questions about their market share, competitors, target market, promotion ways, and strategies to keep customers loyal, their problems and solutions. We were well-informed after that interview.

INTERNET

We have searched lots of sites to collect information about Google. The web site is www.google.com. We have also searched journals about marketing, management, corporation, etc. in the web sites www.ege.edu.tr

CONCLUSION

In this chapter, we examined the methods that we used to collect information. As a result of this research, we almost collected all the information we need. We had some interviews and learned to talk with an executive manager in a formal way. We think this will help us in our business life too much.

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