Are you losing customers because you don't know how the brain works?

Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Wouldn't your strategy and tactics be vastly different, if you understood these psychological marketing ideas?

If you don't understand the simplicity and predictability of the brain, a lot of your business could be walking out the door. And you may not even realise it! Here's your opportunity to learn the psychology behind what makes your customer's brain tick. Then you can use this information, to keep them stuck to you like glue!

Posted via web from montecito's posterous

John P. Kotter, in a 2001 Harvard Business Review article, claims that most organizations are Overmanaged and Underled.  He explains the differences between Leadership and Management, which I summarize below:

Leadership Management
Cope with Change Cope with Complexity
Set a Direction Planning and Budgeting
Aligning People Organizing and Staffing
Motivating and Inspiring Controlling and Problem Solving

Posted via web from montecito's posterous