A recent study getting media attention discussed why people get unfriended on Facebook is getting a lot of media attention.
#1 The number one reason people get unfriended in Facebook is that they write frequent and uninteresting posts. If you're using social media or email marketing for frequent communications that are not likely to interest people; you need to change your strategy.
Don't just use your list of contacts with a spam-like strategy. Make their day more interesting, and when you do talk about your offerings - you're customers will be sure to listen
#2 The second topic that drove unfriending was rants of a political or religious nature. I can't imagine that corporate bloggers are making this mistake that frequently - but the greater message is: know your audience. If your audience is made up of people who are traditionalists, don't send out blasts bemoaning Luddites who buy the print newspaper. If your audience is cost focused, don't speak on and on about how 'green' your solution is. If your CTO is worried about his job or his business existence, he's not going to really care about your constant posts on the 'greenness' of your product.
#3 "Being rude" was the 3rd bad behavior on facebook. This seems relatively self explanatory - but in a business marketing sense it is really the most important. You want to make sure that customers or potential customers who have a question can get an answer - no matter who they are.
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